The Psychology of Selling: Influence, Trust, and Closing

The Psychology of Selling

Sales is no longer about persuasion tricks—it’s about understanding customer psychology, building trust, and creating real connections. This workshop will help you shift from outdated sales tactics to a trust-based approach, positioning you as an expert problem solver who creates real value. Using a unique and powerful combination of Neuro-Linguistic Programming (NLP), Emotional Intelligence, and the psychology of influence, you’ll gain the confidence and skills to handle objections, close deals effectively, and build long-term success through lasting customer relationships.

Who Should Attend?

This workshop is designed for:

  • Sales professionals & consultants looking to increase conversions
  • Entrepreneurs & business owners who need to sell their products/services
  • Employees & specialists who want to persuade stakeholders & clients
  • Anyone new to sales who wants to master modern trust-based selling

WHAT YOU WILL LEARN

By the end of this workshop, participants will:

  • Develop a Customer-Centered Mindset – Move beyond scripts and learn how to build trust
  • Master the Sales Process – From preparation to post-closing
  • Understand Customer Psychology – Use NLP and Emotional Intelligence for successful connections
  • Uncover customer needs – Solve customers’ problems and achieve consistent sales success

  • Enhance Communication Skills – Adapt sales approaches to different customer types

  • Handle Objections with Confidence – Overcome hesitations and close deals with ease
  • Build Authentic Relationships – Foster long-term success and client loyalty

Key Benefits

  • Direct boost in sales performance
  • Stronger client loyalty, repeat business, and referrals
  • Confidence to handle objections and close deals effectively
  • A reputation as a trusted expert in your field

Why join this workshop

Unlike traditional sales courses, this program rewires how you think and feel about selling. Built on a unique and powerful combination of NLP, Emotional Intelligence, and Influence Psychology, it helps you:

  • Achieve higher sales conversions
  • Successfully sell with authenticity, trust, and integrity
  • Develop a customer-centered mindset
  • Build customer trust-based relationships to achieve long-term success

 

Schedule

DatesDurationSchedule

April 7, 9, 11, 14, and 16, 2025

15 hours6:00 PM to 9:00 PM

Platform: Online sessions over Zoom and LMS.

Fees: USD 250

REGISTRATION

Registration is done on a first-come-first-served basis. You can register here.

CONTACT US

For more information, please contact us on +961-1-989901 ext. 236 or at lebanon@amideast.org.