Workshop Description
This interactive workshop explores the rapidly evolving field of digital marketing, emphasizing the transformative potential of artificial intelligence (AI). Participants will gain insights into cutting-edge tools and techniques across core digital marketing disciplines, including website optimization, content creation, social media strategies, PPC advertising, and analytics. The program includes live demos of tools and strategies to help attendees develop their skills and apply concepts independently. By the end of the program, participants will have the knowledge to craft actionable, AI-driven marketing strategies tailored to their organization’s needs.
KEY FEATURES:
- Live Demonstrations: Gain valuable insights through live demos of industry-leading tools like, ChatGPT, Google Analytics, Social Media platforms and more, showcasing their practical applications in digital marketing.
- Independent Practice: Strengthen your skills with designed post-session exercises and resources for self-practice, enabling you to apply concepts at your own pace.
- Pre-workshop Preparation: Access post-session materials to familiarize yourself with essential concepts and tools.
- Certification: Earn a certificate of completion to validate your expertise and enhance your professional profile.
- Networking : Build a strong network with peers and industry experts through interactive sessions and discussions.
WHO SHOULD ATTEND?
- Marketing professionals looking to enhance their skill set with AI tools.
- Business owners aiming to boost their digital presence and ROI.
- Aspiring digital marketers seeking to understand the AI-driven landscape.
- Content creators and social media strategists eager to improve audience engagement.
- Analysts and data enthusiasts interested in advanced marketing analytics.
WORKSHOP INFORMATION
The workshop will include blended learning methodologies that will allow you to develop a comprehensive digital marketing plan for your organization at the end of the workshop.
Amideast's online interactive training is led by a specialized digital maketeer and strategist.
- Duration: Comprehensive sessions covering 7 modules over 8 sessions, each for 3 hours
- Format: A blend of lectures, hands-on activities, and real-world case studies.
- Schedule: February 4, 6, 11, 13, 18, 20, 25, and 27 from 5:00 PM to 8:00 PM (Beirut time).
- Topics Covered:
- Module 1: Introduction to Digital Marketing and the role of AI.
- Module 2: Website optimization with AI-driven tools.
- Module 3: AI-powered content marketing strategies.
- Module 4: Social media marketing, including platform strategies and AI-enhanced advertising.
- Module 5: AI in PPC advertising and campaign optimization.
- Module 6: Analytics and reporting with AI tools.
- Module 7: Crafting integrated digital marketing strategies with AI.
SCHEDULE
| Dates | Duration | Schedule |
February 4, 6, 11, 13, 18, 20, 25, and 27 | 24 Hours | 5:00 PM - 8:00 PM (Beirut Time) |
- Platform: Online sessions over Zoom and LMS
REGISTRATION
Registration is done on a first-come-first-served basis. Register by clicking here.
Fees: USD 350
CONTACT US
For more information, please contact us on +961-1-989901 ext. 236 or at lebanon@amideast.org.
