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A Growing Portfolio in Morocco

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Students from the Ecole Mohammadia d'ingénieurs in Rabat benefited from the BOOST program, a joint initiative of Penn State, MIT, and the U.S.-Tunisia-Morocco Partnership for Technology Innovation and Entrepreneurship Stimulation (USTM-TIES).

The AMIDEAST board of directors meets periodically in the region. This year, the choice of Morocco was clear. New partnerships are enabling AMIDEAST to build its capacity to meet the country’s growing needs for education and training. In the 35 years since it opened its doors in Morocco, AMIDEAST has developed a solid core of activities — educational advising and testing, scholarship programs, and English language training — at its main office in Rabat and its 10-year-old facility in Casablanca. Today it is moving beyond these urban centers with new programs to tackle youth unemployment and expand economic opportunity for women, all the while developing a robust study abroad program for Americans.

New Initiatives Benefit Youth and Women

Enrollments at AMIDEAST training centers in Rabat and Casablanca office have averaged around 10,000 in recent years, driven by the growing interest in English in the Francophone country and the need for specialized professional skills training. These numbers are beginning to rise as AMIDEAST/Morocco embarks on new initiatives targeting the country’s youth unemployment challenge.

Moroccan Youth Thrive at New Skills Centers

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AMIDEAST President Theodore Kattouf congratulates a trainee at the Rhamna Skills Center.

On a recent visit to Morocco, AMIDEAST President and CEO Theodore Kattouf visited the Rhamna Skills Center in Benguerir, which offers a mix of skills training and other activities designed to expand youth opportunity in this central Moroccan city and surrounding Rhamna Province. 

Since Rhamna Skills was inaugurated in November 2012, close to 750 youths have completed the center’s employability skills training programs, leading to job placements for more than three out of five trainees — meeting a high priority in view of the country’s high unemployment rates, particularly among recent graduates.

2013 AMIDEAST Annual Report Is Released

Our 2013 annual report, Changing Lives, invites you to learn about a positive story. 

AMIDEAST Education Abroad Programs Receive High Marks in 2013 Study Abroad Rankings

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AMIDEAST ranked seventh among providers of study abroad programs for Americans and its Area & Arabic Language Studies Program in Rabat, Morocco, was rated fifth among single programs in the latest worldwide annual rankings issued by Abroad101, the oldest and largest study abroad review website. 

Abroad101’s “2013 Study Abroad Rankings” rated AMIDEAST’s Education Abroad Programs in the Arab World on the basis of its 18 programs in Egypt, Jordan, Morocco, Oman, and Tunisia, which offer study and intensive language options.  They received an overall score of 4.6 out of 5, while its Rabat program received “five stars” from 19 out of 22 reviewers.

New Partnership to Offer Employability Training to Women in Five Countries

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Ambassador Delphine Borione, Deputy Secretary General of the UfM, presided at the official launch of Skills for Success

A strategic new partnership with the Union for the Mediterranean (UfM) is about to expand AMIDEAST’s efforts to advance the economic empowerment of women in the Middle East and North Africa.  AMIDEAST will soon offer “Skills for Success—Employability Skills for Women” in Jordan and Morocco with funding from the Norwegian government and the Flemish Department of Foreign Affairs. Implementation in Egypt, Lebanon, and Tunisia will follow, with a total of 450 women — 90 in each of the five countries — to be trained.  Endorsed by the UfM as a key component of its strategy to improve the socioeconomic situation of women in the Euro-Mediterranean region, the initiative was formally launched during the UfM’s Women’s Socio-Economic Empowerment: Projects for Progress conference, held March 26–27 at its Barcelona headquarters. 

AMIDEAST Regional Director for English Language Training Helena Simas previewed Skills for Success during the UfM’s launch of the initiative in Barcelona

High unemployment rates among youth in the Middle East and North Africa have attracted much attention. Less talked about is unemployment among the region’s young women—at 42 percent, nearly double the rate for young men — as well as the labor participation rate for women, which, at 25 percent, is the lowest in the world. Together, such indicators translate into a lack of economic opportunities that leaves young Arab women vulnerable to social and economic inequality.

AMIDEAST, Union for the Mediterranean Launch Employability Skills Initiative for Women in Five Arab Countries

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Ms. Helena Simas, AMIDEAST Regional Director for English Language Programs, presents an overview of the Skills for Success program.

Washington, DC, March 26, 2014—AMIDEAST is pleased to announce the launch of a new partnership with the Union for the Mediterranean (UfM) to provide employability skills training in Egypt, Jordan, Lebanon, Morocco, and Tunisia. "Skills for Success–Employability Skills for Women" will specifically target disadvantaged women who have completed secondary school with training designed to improve their ability to enter and succeed in the workforce.

AMIDEAST Vice President for Business Development Vincent DeSomma (center) and representatives of the UfM and the Flemish Department of Foreign Affairs sign the agreement launching Skills for Success.

The launch of Skills for Success took place during the UfM's "Women's Socio-economic Empowerment: Projects for Progress" conference at its Barcelona headquarters on March 26-27, 2014. It included a formal signing of the agreement between AMIDEAST, the UfM, and the Flemish Department of Foreign Affairs, which will add to funds already provided for the program by the government of Norway.

Empowering a New Generation of Arab Women Entrepreneurs with Citi Foundation Support

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Ameena Barakeh of Lebanon

AWEP alumnae are breaking new ground as they succeed as business owners meeting diverse needs.

Moroccan Unemployed Youth, SMEs to Benefit from IFC Training Tool and OCP Foundation Funding

AMIDEAST/Morocco is preparing to deploy a new training tool that will enhance its efforts to provide employability skills training to Morocco’s large youth population. The “Business Edge” (BE) program—a product of the International Finance Corporation (IFC), the World Bank’s private sector arm—will also strengthen AMIDEAST’s ability to provide management training for Morocco’s growing small and medium-size enterprise (SME) sector.

A training session at the OCP Foundation’s new Rihamna Skills Center in Bengeurir

The Business Edge toolkit was developed and introduced by the IFC to put management tools in the hands of owners, managers, and staff of SMEs, enabling them to grow their companies. The training encompasses a range of skills to improve personal productivity, human resources management, finance and accounting, quality and operations, and marketing. It is adapted to the local business context, and the IFC relies on a network of local franchised providers and certified trainers to deliver the training.

Record Year for AMIDEAST Scholarship Initiative

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Lebanon’s DKSSF Scholars celebrate their success at AMIDEAST’s Beirut advising center.

Participation in AMIDEAST’s DKSSF program is hard work, but well worth the effort, as 15 exceptionally bright young men and women from Lebanon, Morocco, Tunisia, and the West Bank discovered this year. This largest-ever pool of deserving Arab youth in the six-year-old program succeeded in gaining admission and generous scholarships that will make their college dreams come true!

This fall, the eight men and seven women will begin their undergraduate studies at Barnard, Dartmouth, Mount Holyoke, Wesleyan, and Williams Colleges; Brigham Young, Duke, Harvard, Hawaii Pacific, and Northeastern Universities; and the University of Pennsylvania.

Two of the women students have also been nominated for the NeXXT program, a U.S. Department of State initiative that encourages international women undergraduates to major in science, technology, engineering, and math (STEM) fields. 

Assessing Morocco’s Higher Education Challenges

A pressing concern of young people in the region is how to get an education that will give them the knowledge and skills required for entry into the highly competitive MENA job market and to advance professionally. In April, AMIDEAST and Morocco’s Ministry of Higher Education, Scientific Research, and Executive Training assembled a group of experts and officials for a discussion of the challenges facing Morocco’s universities as they seek to meet the needs of Moroccan youth who are looking to these institutions to prepare them for the real world.

The topic is timely. According to a recent World Bank report, around 30 percent of Moroccans between 15 and 29 in age—who account for 44 percent of the working-age population—were unemployed. The actual unemployment rate is likely higher, however, as these statistics don’t include many youth who have given up looking for work.


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