The AMIDEAST board of directors meets periodically in the region. This year, the choice of Morocco was clear. New partnerships are enabling AMIDEAST to build its capacity to meet the country’s growing needs for education and training. In the 35 years since it opened its doors in Morocco, AMIDEAST has developed a solid core of activities — educational advising and testing, scholarship programs, and English language training — at its main office in Rabat and its 10-year-old facility in Casablanca. Today it is moving beyond these urban centers with new programs to tackle youth unemployment and expand economic opportunity for women, all the while developing a robust study abroad program for Americans.
New Initiatives Benefit Youth and Women
Enrollments at AMIDEAST training centers in Rabat and Casablanca office have averaged around 10,000 in recent years, driven by the growing interest in English in the Francophone country and the need for specialized professional skills training. These numbers are beginning to rise as AMIDEAST/Morocco embarks on new initiatives targeting the country’s youth unemployment challenge.
On a recent visit to Morocco, AMIDEAST President and CEO Theodore Kattouf visited the Rhamna Skills Center in Benguerir, which offers a mix of skills training and other activities designed to expand youth opportunity in this central Moroccan city and surrounding Rhamna Province.
Since Rhamna Skills was inaugurated in November 2012, close to 750 youths have completed the center’s employability skills training programs, leading to job placements for more than three out of five trainees — meeting a high priority in view of the country’s high unemployment rates, particularly among recent graduates.
PCELT graduates in Jordan proudly display their certificates of completion.
Washington, DC, and Dubai, UAE, May 14, 2014—GE Foundation, the philanthropic organization of GE (NYSE: GE), which focuses its efforts in the areas of health, education, the environment and disaster relief, has joined hands with the American educational organization AMIDEAST, to offer the Professional Certificate in English Language Teaching (PCELT) program for English language teachers in the Middle East and North Africa (MENA) region
Launched in 2012, the program is offered by AMIDEAST in partnership with the World Learning/SIT Graduate Institute and aims at raising the overall standards for teaching English in the region’s schools and universities by providing candidates with an innovative approach and curriculum that combines international best practices and topics relevant to the region.
AMIDEAST ranked seventh among providers of study abroad programs for Americans and its Area & Arabic Language Studies Program in Rabat, Morocco, was rated fifth among single programs in the latest worldwide annual rankings issued by Abroad101, the oldest and largest study abroad review website.
Abroad101’s “2013 Study Abroad Rankings” rated AMIDEAST’s Education Abroad Programs in the Arab World on the basis of its 18 programs in Egypt, Jordan, Morocco, Oman, and Tunisia, which offer study and intensive language options. They received an overall score of 4.6 out of 5, while its Rabat program received “five stars” from 19 out of 22 reviewers.
A strategic new partnership with the Union for the Mediterranean (UfM) is about to expand AMIDEAST’s efforts to advance the economic empowerment of women in the Middle East and North Africa. AMIDEAST will soon offer “Skills for Success—Employability Skills for Women” in Jordan and Morocco with funding from the Norwegian government and the Flemish Department of Foreign Affairs. Implementation in Egypt, Lebanon, and Tunisia will follow, with a total of 450 women — 90 in each of the five countries — to be trained. Endorsed by the UfM as a key component of its strategy to improve the socioeconomic situation of women in the Euro-Mediterranean region, the initiative was formally launched during the UfM’s Women’s Socio-Economic Empowerment: Projects for Progress conference, held March 26–27 at its Barcelona headquarters.
High unemployment rates among youth in the Middle East and North Africa have attracted much attention. Less talked about is unemployment among the region’s young women—at 42 percent, nearly double the rate for young men — as well as the labor participation rate for women, which, at 25 percent, is the lowest in the world. Together, such indicators translate into a lack of economic opportunities that leaves young Arab women vulnerable to social and economic inequality.
AMIDEAST, Union for the Mediterranean Launch Employability Skills Initiative for Women in Five Arab Countries
Washington, DC, March 26, 2014—AMIDEAST is pleased to announce the launch of a new partnership with the Union for the Mediterranean (UfM) to provide employability skills training in Egypt, Jordan, Lebanon, Morocco, and Tunisia. "Skills for Success–Employability Skills for Women" will specifically target disadvantaged women who have completed secondary school with training designed to improve their ability to enter and succeed in the workforce.
The launch of Skills for Success took place during the UfM's "Women's Socio-economic Empowerment: Projects for Progress" conference at its Barcelona headquarters on March 26-27, 2014. It included a formal signing of the agreement between AMIDEAST, the UfM, and the Flemish Department of Foreign Affairs, which will add to funds already provided for the program by the government of Norway.
AWEP alumnae are breaking new ground as they succeed as business owners meeting diverse needs.
AMIDEAST/Morocco is preparing to deploy a new training tool that will enhance its efforts to provide employability skills training to Morocco’s large youth population. The “Business Edge” (BE) program—a product of the International Finance Corporation (IFC), the World Bank’s private sector arm—will also strengthen AMIDEAST’s ability to provide management training for Morocco’s growing small and medium-size enterprise (SME) sector.
The Business Edge toolkit was developed and introduced by the IFC to put management tools in the hands of owners, managers, and staff of SMEs, enabling them to grow their companies. The training encompasses a range of skills to improve personal productivity, human resources management, finance and accounting, quality and operations, and marketing. It is adapted to the local business context, and the IFC relies on a network of local franchised providers and certified trainers to deliver the training.